Analyze unit economics for AI wrappers using usage costs, churn, and subscription pricing.
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AI wrapper businesses (products built on top of LLM APIs) face a unique economic challenge: their primary cost of goods (API calls) scales linearly with usage. Unlike traditional SaaS where marginal cost per user approaches zero, AI wrappers pay for every query. This makes unit economics critical to viability.
Target 70%+ gross margins (API costs under 30% of revenue), LTV:CAC ratio above 3:1, and monthly churn under 8%. If your API costs exceed 50% of revenue, you are either underpricing or need to optimize (prompt caching, smaller models for simple tasks, rate limiting heavy users).