Estimate business value using revenue multiple, EBITDA multiple, and cash flow methods.
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Business valuation is both an art and a science. Multiple methods exist because no single approach captures the full picture. Buyers, sellers, and investors typically look at several methods and triangulate a reasonable range.
The revenue multiple method values a business as a multiple of its annual revenue. SaaS companies with high recurring revenue and strong growth often command the highest multiples (5-15x or more), while service businesses typically trade at 0.5-2x revenue. Growth rate and revenue quality (recurring vs. one-time) are the biggest factors.
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the most common metric for mid-market valuations. It reflects operational profitability and is less affected by capital structure or accounting decisions than net income.
DCF projects future cash flows and discounts them back to present value. It is theoretically the most rigorous method but relies heavily on assumptions about growth rates, margins, and discount rates. A 10% discount rate is common for established businesses; riskier ventures warrant higher rates.
SDE adds back the owner’s salary and personal expenses to EBITDA. It is the standard method for valuing small businesses under $5 million. SDE multiples typically range from 1.5x to 4x depending on the industry and business quality.