eBay Fee Calculator

eBay Fee Calculator: Know Your True Costs Before Listing

eBay is one of the largest online marketplaces in the world, with over 130 million active buyers. Whether you are a casual seller clearing out your closet or a full-time reseller running a business, understanding eBay's fee structure is essential to pricing your items profitably. Our eBay fee calculator breaks down every cost, from insertion fees to final value fees to promoted listings, and shows you exactly how much profit you will make on each sale.

Final Value Fees: The Biggest Cost

The final value fee (FVF) is the largest fee eBay charges and is calculated as a percentage of the total sale amount, including shipping. As of 2024, most categories carry a 13.25% final value fee, but electronics categories like computers, cell phones, and cameras are higher at 14.95%. Jewelry and watches sit at 15.25%. On top of the percentage, eBay adds a fixed $0.30 per order. Importantly, eBay's payment processing is included in the final value fee, so unlike some other marketplaces, there is no separate payment processing charge. This simplifies the fee structure but also means the FVF percentage is higher than it might first appear compared to platforms that separate these charges.

Insertion Fees and Store Subscriptions

Every eBay seller gets a certain number of free listings per month. Without a store subscription, you receive 250 free listings. After that, each additional listing costs $0.35. eBay store subscriptions reduce this cost and increase the number of free listings. A Basic store at $21.95 per month gives you 1,000 free listings with a $0.25 insertion fee after that. Premium stores at $59.95 per month give you 10,000 free listings. For high-volume sellers, the Anchor store at $299.95 per month provides 25,000 free listings with insertion fees of just $0.05 each. Use the store comparison table in this calculator to see which subscription level maximizes your monthly profit at your current listing volume.

Promoted Listings: Are They Worth It?

eBay's Promoted Listings Standard program lets you pay an additional percentage of the sale price to boost your item's visibility in search results. The typical suggested ad rate ranges from 2% to 15% depending on the category and competition. You only pay this fee if the item sells after a buyer clicks on the promoted listing. For competitive categories, promoted listings can significantly increase your sell-through rate, but they also eat directly into your margin. Before opting in, use this calculator to determine whether the additional visibility is worth the cost for your specific products. A promoted listing makes the most sense for items with healthy margins where the higher sell-through rate more than compensates for the additional fee.

Calculating Your Break-Even Price

Your break-even price is the minimum selling price at which you cover all fees, cost of goods, and shipping without making a profit. Knowing this number is critical. It tells you your pricing floor and helps you decide which items are worth listing. If your break-even price is too close to the market value of the item, the risk may not be worth the reward. This calculator computes your break-even price automatically, accounting for all fees and costs. Aim to price at least 20-30% above your break-even point to ensure a healthy margin that accounts for returns, unsold inventory, and unexpected costs.